What's guest blogging? Guest blogging - also called guest posting - may be the practice of contributing a post to some other person's blog to be able to build relationships, exposure, authority, and links. Links certainly are a primary ranking element in Google, and in SEO guest blogging offers a solid chance to secure a web link back again from another website, as well as the other marketing considerations.
Source: Blogger outreach service
Guest blogging establishes a relationship with the blogger hosting your post, taps to their audience for additional exposure, and can help you establish authority among an audience.
The concept is easy: you write a blog article based on the requirements of a specific blogger and get yourself a backlink in exchange, usually in underneath of the article to create the Author Box.
Bloggers want in publishing high-quality content material on the blogs which they may use to attract new readers, and also tell their current audience. This makes guest blogging a win-win solution for both site owners, who wish to rank higher browsing engines (and need links to take action), and bloggers who want in attracting more readers with their blog.
Is Guest Blogging Best for SEO and LINK CONSTRUCTING?
The short answer is yes.
Like any tactic, guest blogging could be abused however.
In 2014 Matt Cutts, then Head of Webspam at Google, announced “the decay and fall of guest blogging”.
Is Guest Blogging Best for Bloggers?
The short answer is again yes.
So long as the blogger is discerning and ready to spend period sorting - and editing - posts from outside sources, then guest blogging could be a great way to obtain valuable articles for a blogger's audience.
A significant part of editing any outside contribution is reviewing links within this content. You shouldn't add a link unless it creates editorial sense.
Just check out this (or any additional) post about guest blogging and inbound marketing compiled by Neil Patel. There can be an external link in nearly every paragraph. You observe, Neil knows that links add value to a post by giving further information and extra resources. End up like Neil.
To remain on the safe side, scrutinize guest posts for quality and be sure you connect to only quality websites that add value to the net.
You could also regularly check your external links with an instrument like Screaming Frog to make sure web sites you are linking to remain available, not returning a 404, or redirect to different content.
Where to find Sites Accepting Guest Posts and Outside Contributors
There are two main methods to find sites for the intended purpose of guest blogging:
Prospect the net (search with Google, social media, mine resource lists, etc.)
Use websites that connect publishers and bloggers.
Four websites which exist for connecting publishers and bloggers are described in this article.
I have used a few of them and can let you know they are really much less effective and popular as I'd like. The majority of the blogs are actually young, and managed by webmasters who write seldomly and want quality content free of charge. Despite the fact that the fish are relatively small, I would recommend registering with some of the services to monitor the offers and await your white whale.
There are some awesome methods to find blogs for guest blogging via the first method - prospecting the net - which I covers below.
Comentários